Pepsi Thinks Intrusive ads will be accepted by netizens

Pepsi Thinks Intrusive ads will be accepted by netizens

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From: http://www.nytimes.com/learning/teachers/featured_articles/20040122thursday.html

Mr. Vail, of Pepsi, said he would monitor online viewers' reactions through a tracking study conducted by the research firm Dynamic Logic, to determine how much use Pepsi will make of such ads in the future. "Yes, it's intrusive," he said. "But I think customers will like it, because it will be so far superior to anything they've seen online."

Yeah…no. There is no way anyone wants to be bothered by an ad. I don't know what this guy was thinking when he went on record saying people want to watch ads. We should send him a letter and ask him how he faired with that idea.

Google just snuck ads into YouTube videos, but I even find that annoying (but the least intrusive of any method I've seen to date).